• Online marketing needs to be part of your overall business plan. More and more people use the Internet as their primary means of purchasing and information gathering and the numbers will only continue to grow.
  
  
• Now is the time to create a plan so your business can gain its share and create a presence that will endure.
  
  
• The sooner you start your online marketing efforts, the sooner you will reap the benefits. Some aspects of Internet marketing, particularly search engine marketing, take months or even years to develop. Every day that passes only extends the wait.